News Summary
The NBA has announced its new ‘Tap to Watch’ initiative, set to launch with the upcoming season. This initiative will streamline access to live games across various platforms, improving the viewing experience for fans. By utilizing the NBA App and partnerships with multiple platforms, fans can easily find and watch their favorite teams. The initiative aims to enhance accessibility, reduce confusion surrounding game telecasts, and foster stronger connections between fans and their teams through improved engagement and simplicity.
New York City — The NBA has unveiled its new initiative, ‘Tap to Watch’, designed to streamline access to live game telecasts starting with the 2025-26 season. This venture aims to guide fans to available NBA game broadcasts across multiple platforms, enhancing the viewing experience amidst a rapidly changing media landscape.
The Tap to Watch initiative will leverage the NBA’s extensive digital ecosystem, including the NBA App, NBA.com, team apps, and official team websites. Fans will be able to view live NBA games on national networks such as ABC, ESPN, NBC, and Peacock, as well as Prime Video for specific fixtures. Additionally, local game telecasts will be accessible, ensuring fans can easily watch their favorite teams.
To further widen accessibility, the initiative will incorporate game telecasts available through various third-party platforms, including Google, Meta, X, Snap, Reddit, and Roku. Furthermore, strategic partnerships with companies like FanDuel, Fanatics, and Yahoo Sports will be integrated throughout the NBA season, allowing seamless fan interaction across different services.
According to the NBA’s Head of Direct-to-Consumer Products, Technology & Operations, the primary objective of the Tap to Watch initiative is to enhance accessibility for fans, enabling them to easily locate live games in the midst of numerous streaming options. The NBA App will also introduce Real-Time Scores, featuring a live clock and synchronized scoring with NBA arenas to minimize latency and improve the viewing experience.
The launch of the 2025-26 NBA Season will kick off on Tuesday, October 21, featuring a doubleheader that showcases star athletes such as Shai Gilgeous-Alexander and Kevin Durant. The upcoming season’s schedule, released with Ticketmaster as the sponsor, includes the fourth annual Rivals Week and three exciting Global Games, showcasing eight significant matchups and historic rivalries.
As part of the Tap to Watch feature, game and schedule pages on NBA digital platforms will present viewing options tailored to user preferences and geographic locations. Fans can expect a singular “watch” button that will grant direct access to games through the relevant streaming platforms, significantly simplifying the viewing process.
The NBA anticipates that the Tap to Watch initiative will bring clarity to fans regarding where they can watch NBA games, particularly in light of recent media agreements and the increasing fragmentation of streaming services. A unique aspect of this initiative is the capability for users to subscribe to the necessary viewing platforms directly through the Tap to Watch links, aiding those who may not already have subscriptions.
This new initiative reflects the NBA’s commitment to recognizing the evolving media landscape and its implications for fans. By enhancing access to game telecasts, the league aims to not only elevate the overall viewing experience but also to foster deeper connections between fans and their teams. As the NBA continues to innovate, fans can look forward to a more accessible and streamlined way to engage with live NBA games during the upcoming season.
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Additional Resources
- NBA: Tap to Watch Initiative
- Adweek: NBA Tap to Watch Stream
- Awful Announcing: Tap to Watch for Fans
- NBC Sports: NBA’s New Tap to Watch Feature
- Google Search: NBA Tap to Watch
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