News Summary
The NBA and WNBA have announced a multi-year partnership with Xfinity, designating it as the Official TV Service Provider for both leagues. This collaboration will enhance the fan experience by offering access to over 1,300 games, featuring innovative viewing options like a multiview feature and personalized Sports Zones. Prominent branding will be present at major events, supporting the growth of women’s sports. This agreement emphasizes the leagues’ commitment to inclusivity and accessibility as they gear up for the upcoming season.
Philadelphia, PA – On October 20, 2025, the National Basketball Association (NBA) and Women’s National Basketball Association (WNBA) announced a new multi-year partnership with Xfinity, designating it as the Official TV Service Provider for both leagues. This collaboration aims to enhance the overall game-viewing experience for fans across various Xfinity platforms.
Through this partnership, fans will have access to over 1,300 NBA games via Xfinity entertainment devices. These include options for broadcast, cable, and streaming services. The innovative features that Xfinity will integrate include a multiview feature, allowing viewers to watch multiple games simultaneously, as well as personalized Sports Zones designed for a more engaged and immersive experience. Additionally, low lag streaming technology will ensure smoother viewing for fans.
Key figures from both leagues believe this partnership presents an exciting opportunity to connect fans with the games. The collaboration directly supports efforts to promote both leagues and grow the accessibility of women’s sports. Xfinity aims to make fans feel as though they are “courtside,” regardless of their location.
As part of this partnership, Xfinity will have prominent branding at various marquee events, such as the NBA All-Star Game, the Emirates NBA Cup, the NBA2K Summer League, the AT&T WNBA All-Star Game, and the WNBA Commissioner’s Cup. Moreover, Xfinity will present Peacock’s Monday Night Doubleheader, contributing to greater visibility for both leagues.
The partnership builds on Xfinity’s existing relationships with several NBA and WNBA teams, including the Philadelphia 76ers, Boston Celtics, Golden State Warriors, Minnesota Lynx, and Washington Mystics. This established connection is expected to enhance the fan experience further as Xfinity implements its services powered by Comcast’s Entertainment Operating System (OS). This advanced technology supports millions of devices worldwide, combining live television with popular on-demand choices and streaming applications.
The NBA’s 80th regular season is set to commence on October 21, 2025, featuring a highly anticipated doubleheader that includes the Oklahoma City Thunder facing the Houston Rockets and the Golden State Warriors playing against the Los Angeles Lakers. Initial coverage for the first two weeks of NBA games will be provided by NBC and Peacock, which will also offer a ‘Tap to Watch’ initiative, allowing for direct access to both live national and local games.
This new partnership aligns with the NBA and WNBA’s ongoing commitment to promoting and growing women’s sports, indicative of the evolving landscape in sports entertainment. It solidifies the relationship between the leagues and Comcast, aiming to elevate interest in women’s sports specifically. The agreement arrives alongside plans in Philadelphia, where a new WNBA franchise is currently in development, expected to debut in the 2030 season. This initiative further underscores the growing recognition and accessibility of women’s sports and strengthens the leagues’ efforts to foster a more inclusive sports environment.
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Additional Resources
- NBA Official Announcement
- Sports Media Watch
- Billy Penn
- NBC Philadelphia
- Oregon Live
- Wikipedia: National Basketball Association
- Google Search: WNBA
- Google Scholar: NBA WNBA broadcasting
- Encyclopedia Britannica: Women’s National Basketball Association
- Google News: 2025 WNBA Philadelphia franchise
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