News Summary
Cleveland welcomes a new Ben & Jerry’s scoop shop in downtown, adding to the local business scene. The franchisee, local entrepreneur Vivian Murriel, opens the shop featuring unique flavors and a commitment to community engagement. This opening aligns with broader efforts to support local businesses and enhance the city’s vibrant economy.
Cleveland is seeing a surge in local entrepreneurship with the recent opening of a new scoop shop from Ben & Jerry’s, which will add to the vibrant business landscape of the city. The scoop shop officially opened its doors in downtown Cleveland on August 29, 2025, providing a variety of unique ice cream flavors and confectionary treats right in the heart of the city.
The new shop, located at 1422 Euclid Avenue in the Playhouse Square’s Hanna Building, spans 1,659 square feet and is expected to attract visitors from nearby Cleveland State University, Rocket Arena, and Progressive Field. The franchisee, Vivian Murriel, has expressed enthusiasm for establishing the new location, particularly because she has ties to the Cleveland community.
This new store will also be the second scoop shop for Murriel, coming after her initial business venture which opened in Toledo in December 2024. She discovered the Cleveland space through an online search for available locations, leading to the exciting addition of the Ben & Jerry’s brand to the downtown area, conveniently placed near the famous GE Chandelier.
Designed by Ben & Jerry’s and brought to life by local architects from HSB Architects, the shop’s aesthetic complements the lively downtown atmosphere. Beyond serving traditional favorites, the shop will feature exclusive flavors unique to the location, including butter pecan, mango, mint chocolate chip, UltraViolet, lemonade sorbet, and a non-dairy strawberry swirl.
In addition to ice cream scoops, customers can also indulge in milkshakes, sundaes, and prepacked pints, ensuring there is something for everyone. The shop aims to operate Monday to Saturday from 11 a.m. to 11 p.m. and on Sundays from 11 a.m. to 10 p.m., with store hours potentially adjusted based on events and weather conditions.
Support for Local Businesses
The launch of this Ben & Jerry’s scoop shop coincides with ongoing efforts to enhance the local economy and support local businesses. Cleveland prides itself on a strong entrepreneurial spirit, boasting around 40,000 local business owners who contribute significantly to the community. In a collaborative effort to bolter local enterprises, Minutemen, the Cleveland Browns, and Medical Mutual have joined forces to create a sponsorship package aimed at promoting these businesses.
As part of this initiative, one local business will be highlighted each month across the digital and media platforms of the Cleveland Browns. This presents an excellent opportunity for increased brand recognition and visibility among sports fans and the general public. Nominations for local businesses wishing to participate in this sponsorship are currently open and will be accepted until December 31, 2026.
Cleveland’s Business Growth
The arrival of the new Ben & Jerry’s shop is not just a win for ice cream lovers; it also reflects a broader trend of thriving entrepreneurship in Cleveland. Increasing local businesses showcase the city’s resilience and innovation, reinforcing the ongoing commitment to sustaining a vibrant marketplace. This new scoop shop, along with the sponsorship package from local collaborations, underscores the importance of supporting homegrown talents and ensuring Cleveland remains a hub for diverse business ventures.
As more local businesses find their footing in the competitive landscape, they contribute to a rich tapestry of economic vitality that enhances the quality of life in Cleveland. The opening of Ben & Jerry’s marks yet another notable chapter in the city’s journey towards growth and community engagement.
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Additional Resources
- Crain’s Cleveland: Ben & Jerry’s Opens Downtown Cleveland
- Wikipedia: Cleveland
- Cleveland.com: Greater Cleveland Business Leaders Betraying Partners
- Google Search: Cleveland business news
- Local News: Cleveland State Celebrates Opening of Center for Entrepreneurship
- Encyclopedia Britannica: Cleveland
- Crain’s Cleveland: United Way of Greater Cleveland Terminates Nine Positions
- Google News: Cleveland entrepreneurship
Author: STAFF HERE CLEVELAND WRITER
CLEVELAND STAFF WRITER The CLEVELAND STAFF WRITER represents the seasoned team at HERECleveland.com, your premier source for actionable local news and information in Cleveland, Cuyahoga County, and beyond, delivering "news you can use" with in-depth coverage of product reviews for personal and business needs, local business directories, politics, real estate trends, neighborhood insights, and state news impacting the region—backed by years of expert reporting and robust community input, including local press releases and business updates, while providing top reporting on high-profile events like the Rock and Roll Hall of Fame inductions, Cleveland International Film Festival, and holiday parades, alongside key organizations such as the Cleveland Clinic, Cleveland Orchestra, and Great Lakes Science Center, plus leading businesses in manufacturing and healthcare like Sherwin-Williams and University Hospitals, and as part of the broader HERE network including HEREDayton.com, offering comprehensive, credible insights into Ohio's vibrant landscape. HERE Cleveland HERE Dayton
