Exploring innovative tools in the real estate market.
Zillow has launched five innovative features to enhance the homebuying and rental process in Seattle. The tools, including SkyTour and Offer Insights, aim to improve transparency and efficiency, providing buyers and agents with better decision-making capabilities. These advancements are designed to tackle common challenges in real estate transactions, ultimately transforming the homeowner experience and promoting informed choices.
San Francisco — Zillow has unveiled a series of five new features aimed at improving the homebuying and renting experience, scheduled for release during its “Summer Launch” in 2025. These updates are designed to address common challenges faced by consumers and agents in the real estate market, including affordability concerns and offer acceptance rates.
The flagship addition is SkyTour, described as a groundbreaking tool offering a drone-like perspective of a property’s exterior. Accessible via smartphones and computers, SkyTour enables prospective buyers to explore the home’s exterior from different angles, providing a clearer understanding of the property’s layout and lot orientation. This feature is available on eligible Showcase listings that include drone footage, provided through Zillow Media Experts’ premium package. It aims to enhance the visualization of properties and improve listings’ overall presentation.
Another significant feature is Tour Itineraries, designed to streamline the process of organizing multiple property visits. Using Zillow’s app and website, agents and homeowners can create shared tour lists, easing communication and scheduling logistics. Homeowners can add properties they wish to visit, enabling multiple buyers to coordinate their visits efficiently and reducing the need for repetitive communication.
Offer Insights is now accessible nationwide after a soft launch, offering prospective buyers detailed data-driven scenarios to assess the likelihood of offer acceptance. This feature leverages data such as Zestimate valuations, comparable sales within the area, and current local market conditions to inform pricing strategies and guide offer decisions for buyers and their agents.
The BuyAbilitySM tool is also expanding its capabilities. It helps prospective homebuyers evaluate homes based on their personal financial situation, providing estimates of home prices and monthly payments tailored to their income, credit score, debts, and savings. Its updated version allows users to compare different homes based on their target price and maximum budget, promoting better affordability planning. Since its initial launch, over 1.5 million shoppers have signed up for the service, indicating its popularity and utility among consumers.
In response to ongoing frustrations over hidden costs in rental markets, Zillow is introducing detailed cost breakdowns in rental listings. These include fees such as pet charges, deposits, and move-in expenses to add clarity for prospective tenants. Additionally, a custom rental calculator has been developed to help renters estimate total move-in costs, fostering transparency and reducing uncertainty about rental expenses.
The release of these features underscores Zillow’s ongoing commitment to innovation in the real estate industry. By integrating advanced visualization tools, data-driven insights, and transparent cost information, the company aims to enhance the digital experience for consumers and real estate agents alike. These updates represent a strategic effort to help buyers and renters make more informed decisions, streamline processes, and reduce common frustrations associated with property transactions.
With the Summer Launch set for 2025, Zillow’s introduction of these technological tools marks a significant step toward modernizing the homebuying and rental process. As these features become available, industry observers expect increased efficiency and improved satisfaction for users navigating the complex landscape of real estate on digital platforms.
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