News Summary
The Onyria Group has appointed Sandra Braz as its new director of golf, a key move in their development strategy. With over 20 years of golf tourism experience, Braz will oversee the Robert Trent Jones Jnr golf course at the Onyria Quinta da Marinha resort in Cascais. Her leadership aims to enhance the promotion of golf offerings, including the recently acquired Château des Vigiers resort. The company also announced a partnership with IHG Hotels and Resorts, reflecting its commitment to growth and sustainable practices in the golf industry.
Cascais, Portugal – The Onyria Group has recently appointed Sandra Braz as its new director of golf, a move seen as pivotal as the company embarks on an ambitious new phase in its development. Braz will lead the golf sector, focusing on the esteemed Robert Trent Jones Jnr golf course located within the Onyria Quinta da Marinha Golf resort in Cascais. This appointment comes amidst other significant changes, including a newly announced partnership between Onyria Group and IHG Hotels and Resorts.
As director of golf, Braz will not only oversee the operational and strategic plans for the Cascais golf course but also play a crucial role in promoting the 27 holes designed by Donald Steel at Château des Vigiers, a French resort that was acquired by the Onyria Group earlier this year. Her leadership is expected to help elevate the profile of these golfing sites, making them more appealing to both local and international tourists.
Braz brings over 20 years of expertise in the golf tourism and destination marketing industries to her new position. Prior to joining Onyria Group, she served as the executive director of the Estoril Golf Bureau for 15 years, where she developed significant insights into the golfing landscape and tourism opportunities in the region. Her experience extends to roles such as the golf sales manager at Be Live Hotels and senior management positions at the Bom Sucesso Resort located on Portugal’s Silver Coast.
In her new role, Braz has expressed a sense of pride in joining the Onyria Group and overseeing such a prestigious golfing project. The opportunity to expand internationally alongside IHG Hotels and Resorts was also highlighted as a source of excitement for Braz, who appears poised to lead Onyria Group’s efforts in enhancing its golf offerings and continuously attracting tourists.
João Pinto Coelho, the Chief Commercial Officer of the Onyria Group, underscored the strategic rationale behind hiring Braz, citing her profound knowledge and passion for the golf tourism sector. The group aims to embark on a new chapter under her leadership, focusing on growth and enhancement of their golfing properties.
In addition to the significant appointment of Braz, the Onyria Group is also tracking broader industry discussions. Recently, Syngenta Golf published a feature analyzing the challenges faced by golf course businesses in relation to water sustainability, a pressing concern given the rising global emphasis on environmental responsibility. Moreover, Agrovista Amenity has emerged as the exclusive distributor for the Viano range of organic fertilizers in the UK, which is an important innovation considering sustainable practices in golf course maintenance are increasingly required.
This combination of leadership, strategic partnerships, and sustainability initiatives indicates Onyria Group’s commitment to adapting to the evolving demands of the golf and hospitality industries. As Sandra Braz steps into her role, the company is expected to leverage her extensive experience to enhance its offerings and reach a broader audience in the competitive golf tourism market.
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Additional Resources
- Golf Business News: Onyria Group Appoints New Director of Golf
- Wikipedia: Golf Tourism
- Golf Business News: Onyria Quinta da Marinha Win Best Hotel Resort Award
- Google Search: Onyria Quinta da Marinha
- Golf Shake: Visit Cascais in Portugal Launches Innovative Golf Passport
- Google Scholar: Portugal Golf Tourism
- Golf Business News: Quinta da Marinha Celebrates 25 Years
- Encyclopedia Britannica: Cascais
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